Internet Marketing (BIT204)



Learn to Understand Opportunities and Limitations of Internet Marketing

Promote and sell anything online

Optimise your business position on the internet through (SEO) adapt your website to various markets; learn about the influence of marketing and online advertising through social media: how to use Adwords, facebook, twitter, LinkedIn, wordpress and pinterest to your advantage.

The way of the future in advertising and business promotion is through the internet – if you don’t adapt your business may well be left behind.

This is a great course for the business owner or those working in business and responsible for website optimisation or marketing.


What Does the Course Cover

There are 8 lessons in this module as follows:

  1. Scope and Nature of Social Media
  2. The Psychology of Internet Marketing
  3. Social Media Applications
  4. Websites, Advertising and Other Applications
  5. Capturing and converting customers
  6. Creating and Using Content
  7. Blogs and Newsletters
  8. Developing an Internet Marketing Program (PBL Project).
Extra Reading
The following books, available through this web site are relevant supplementary reading for this courseProject Management
Working with People

There are three basic types of assessment.  Assessments are more than just a way of giving you a final result though!  For us; these assessments are opportunities to revisit things you have studied; interact with our academic staff, and look at things from another perspective. Psychologists know that true learning requires revisiting what you learn. Through these assessments, your learning is strengthened and in doing so, your ability to retain and apply your learning after study is strengthened.
By giving you different types of assessment tasks, the ways in which you encounter information is varied.  The three types of assessments are:
1.    Self-assessment tests (SAT):  These are presented during each lesson and are essentially an on-line quiz.  These provide immediate results, so you are able to identify areas that require further work.
2.    Assignments: These are undertaken at the end of each lesson and are designed to consolidate the lesson aim and the content.
3.    Optional Final Exam: Upon successful completion of all the lessons, you are able to choose to sit a final exam.  This can be sat at your convenience.  There is an additional cost for this option.  Upon successful completion of the exam, you will receive a formal transcript as proof of your results.

How Long Will You Take?

This course is flexible, allowing you to study at times that suit you.  It is designed so that most students will take about 100 hours to complete it.  What that looks like, is totally up to you.


Recognition and Ethics

This college is a member of the ACS Affiliates Network.  These are Colleges that are located in offices around the world and are affiliated with each other through ACS Distance Education.  Courses are developed with input from all the staff at these colleges, reflect internationally accepted standards and needs.

A strict “No Plagiarism” policy exists. Assignments are checked for plagiarism, and if plagiarism is detected, work will not be deemed to have been completed and will be penalised. 

What Could This Course Do For You?
Give you the skills as a business owner or if you are working in business for others to implement internet marketing campaigns confidentially.